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design within reach

July 28, 2010

More display inspiration today – but with a twist. Can you guess what all these photos have in common?

Yes, they’re all perfect settings for parties, but that isn’t it. Here’s a hint: they were all shot for the same company. But which one? Look at the rest and see if you can guess…

Give up? You may not believe this, but they were all shot for Ikea. Are you as surprised as I am? Not that I haven’t seen amazing Ikea interiors before, but these beautiful, dreamy images are so unlike the clean, functional style their catalogs normally endorse. I like to think that maybe Ikea – everyone’s best friend from college – is finally growing up with them…

Coz that sure isn’t what my first apartment looked like (though I wish it was)!

More photos here.