You really have to admire a company whose packaging is arguably as iconic (and desirable) as the goods housed within it. I’m not quite sure what it is that makes certain luxury packaging so identifiable, but if I had to guess I’d pin it on an unmistakeable colour scheme, aggressive PR campaigning and years of being photographed in the tight clasp of chic hands.
Not to sound completely delusional, but I daresay I have high hopes for our packaging. I just spent a good hour with our box maker, an adorable old gentleman whose office is a fire hazard and a half, and I think I might be on to something really lovely. Not the blue-white, orange-brown or red-gold kind of lovely yet, but you never know. It could happen.