Product Reviews Too Faced

review: too faced born this way concealer

August 15, 2016

*GIVEAWAY ALERT! Scroll down to the bottom of this post to find out how to win a whole set of these concealers for yourself!*

Too Faced Born This Way Naturally Radiant Concealer has been raved about in so many reviews since its US launch, that I’ve been watching the calendar like a hawk awaiting the Singapore launch. And it’s here! It’s finally here! They launch today on, and on the 18th (Thursday) in Sephora stores around Singapore.

born this way concealer 1

If you haven’t heard the chatter, this stuff has some really impressive skincare sciencey-ness going on: coconut water for moisture, alpine rose for radiance and – this is what I’m most excited about – hyaluronic acid for plumping.

The Born This Way Concealer texture is excellent. They’re very pigmented but have a light, fluid consistency which makes them very blendable. Nowhere in my press kit did it say they were specifically designed for the under-eye area, but you can kinda tell from its consistency and active ingredients that that’s where you want to be using ’em.

Also, the lighter end of the concealers’ shade range is quite pink/peach, which is excellent for neutralizing under-eye darkness and for overall brightening. I used Born This Way Concealer in Light under my eyes here and was very impressed by how easy it was to blend. It felt very light on my skin, and melted in seamlessly.

too faced born this way concealer swatches

too faced born this way concealer swatches 02

Just to see how buildable it was, I powdered lightly over my first layer and dabbed more on. I have to admit I was kind of expecting it to ball up or look really dry and cakey, but lo and behold! The second layer went on as well as the first without disturbing any of the underlying layers. And did I mention it set and looked perfect all day without creasing or fading? Now THAT’S a good under-eye formula.

I don’t usually get dark circles, but I had the tiniest bit of dairy yesterday and was rewarded with lovely red discolouration under my eyes this morning. Talk about perfect timing, right? So I took the opportunity to do a comparison photo…I think you can tell which side has concealer and which side doesn’t.


I definitely got some good coverage out of this, and once I set it with a bit of powder it wore all day without creasing. I only wish there were more pale yellows in the range so I could use it all over the rest of my face too! I know I’m not the first person to say this, so hopefully Too Faced hears this collective prayer and expands the range to include more colours soon.

Bonus Round: A friend asked how these compare to NARS Radiant Creamy Concealers, and I thought I’d share my answer with the class. As you can see, Born This Way’s lightest shade – Very Fair – is extremely close to NARS Vanilla. It’s maybe a hair darker, but also slightly more neutral. In terms of texture, NARS concealers are thicker and stickier, whereas Too Faced’s Born This Way concealers are more fluid and spreadable.

too faced vs nars concealer

Pricing and availability: these concealers are priced at SGD$44  and are available online at and in Sephora stores. Note that Sephora SEA will not be carrying Tan, Deep Tan, Deep and Dark. 


Win a FULL set of these concealers worth $440 and an adorable keepsake pouch! Monetary value aside, this is a huge score because my giveaway includes the darker concealer colours that will not be available at Sephora, so if you have darker skin or are a makeup artist who works on a variety of skin tones, this is the ONLY way to get your hands on those shades in Singapore. The contest is super simple.

All you need to do is:

1. Find the corresponding Instagram post on my feed @paper_tigress
2. Like the post
3. Leave a comment & tag 3 friends

 Get one entry per account if you do the above, and TWO entries per account if you also repost to your public Instagram feed.

Terms: A winner will be picked at random on the 22nd of August 2016 via lucky draw and announced on my Instagram account. This contest is only open within Singapore.Must be following me and @sephorasg. Good luck!


These products were provided as press samples, however all opinions and observations are my own and not influenced by the brand or its PR team. This post contains affiliate links.


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