Product Reviews SUQQU

review: suqqu ex-30 hekikai

April 16, 2016

The vividness of SUQQU’s UK Exclusive Summer Colour Collection took a lot of us fans by surprise when they were announced. While on the surface the collection seemed like a departure from SUQQU’s elegant Japanese aesthetic, it’s interestingly still very congruent with the brand’s philosophies.

Despite appearing very modern the colours were actually inspired by Kasane-iro, which refers to historically-established Japanese colour combinations of kimono layers that were worn at the royal court in ancient times. There are charts of Kasane you can look up online, with each combination being season-specific and almost always in direct reference to a naturally occurring palette, i.e. the colours of maple trees in autumn. SUQQU Blend Colour Eyeshadow in EX-30 Hekikai, a modern interpretation of a summer colour palette, was inspired by “deep blue oceans, fresh green grass and bright blue skies”.

SUQQU EX-30 Hekikai 1

The first thing you’ll notice about Ex-30 Hekikai is that it’s bright. Like, really bright…I mean, half the palette is practically neon. The quad includes 3 mattes in white, navy and chartreuse as well as a shimmery bright blue.

SUQQU EX-30 Hekikai 2

Formula-wise the colours are on the sheer side, save for the navy which was extremely pigmented. The colours were all silky smooth to the touch, though I have to say that the shimmery blue stood out as being the best in terms of texture. No surprise there, since nothing beats SUQQU shimmers! The first 3 swatches here required a few swipes each.

SUQQU EX-30 Hekikai Swatch 1

And here are the “hidden colours” of this quad: a deep green, an emerald green, and a sapphire blue. Now you know why it’s called Hekikai, or Emerald Sea!

SUQQU EX-30 Hekikai Swatch 2

If you aren’t a fan of bright blues and greens, the other quad in this collection (EX-31 Gyoukou) features a warm neutral palette of orange, brown and gold. Should you happen to be in London, the best way to procure these limited edition beauties might very well be SUQQU’s in-store launch event at Selfridges Oxford on the 28th. Also, the vibe I’m getting from the SUQQU team is that these going to go quick, so it might be prudent to call your nearest counter and make a reservation ahead of time if you’re determined to own anything from this collection.

SUQQU Summer 2016

Pricing & Availability: SUQQU Blend Colour Eyeshadows are £45 and available at Fenwick of Bond Street, Harrods and Selfridges. This collection is a UK Exclusive and will be available in stores and online from the 28th of April.



This product was provided as a press sample, however all opinions and observations are my own and not influenced by the brand or its PR team. This post contains affiliate links

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